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The Digital Transformation of Customer Engagement in Global Electronics


In this discussion we explore how the shifts to digital customer engagement, virtual sales teams, new forms of sales intelligence, and self-service commerce are changing the way distributors and component suppliers influence demand and drive growth across their target market segments.

Driving Industry Innovation  |  Reinventing The Electronics Value Chain  |  Unique Perspectives From Industry Leaders


Supplyframe presents a new series of virtual roundtables, panel discussions, and timely insights from electronics industry leaders. Enjoy neutral and pitch-free sessions in a format that leverages advanced video production and streaming techniques to create an engaging experience. Obtain a deeper understanding of the Design-to-Source Intelligence lifecycle, and how to align demand with supply while establishing new levels of resiliency for current and future challenges. Fuel innovation, foster collaboration, and gain deeper insights into the future of the industry.


Christine Forbes McDermott, VP, Global Marketing, Molex

Christine Forbes McDermott is the Global Marketing leader at connectivity giant, Molex. A transformational marketing professional with three decades of career history in media, software and manufacturing, Christine drives all strategic Marketing initiatives with the support of a talented marketing, communications and sales enablement team aligned to develop a differentiated voice of customer experience that revolutionizes brand and go-to-market strategies to drive profitable growth.


Michael Knight, President, TTI Semiconductor Group

Industry veteran Michael Knight, has spent more than 25 years working in the electronics industry; from startups to distribution, sales and marketing roles, he remains passionate about his chosen career. Since 2014 Michael has been part of the executive team at TTI, Inc., a globally recognized specialty distributor of electronics components, and a member of the Berkshire Hathaway portfolio.



Wendy Covey, CEO & Co-Founder, TREW Marketing

Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, featured in Forbes, and one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their sales pipelines using compelling technical content. Her company, TREW Marketing, is a full-service marketing agency that helps companies connect with customers, build trust, and drive sustainable results using a proven content marketing approach.


Moderated by:

Richard Barnett, Chief Marketing Officer, Supplyframe, Inc.

Richard Barnett is the Chief Marketing Officer at Supplyframe. Prior to joining Supplyframe, he held a variety of senior leadership roles at supply chain and procurement solution providers such as LevaData, GT Nexus, E2open, Microsoft, and i2 Technologies.