As memory makers attempt to further institute price increases due to obstinately fragile demand, buyers should acknowledge and plan for increasing pricing in Q4 and beyond. NAND flash prices are expected to swell even though inventory pressures have improved, making producers seem poised to cut even more capacity. In-market feedback suggests some memory module producers are set to drive up pricing as memory chip prices inflate. Embedded and solid-state storage ASPs will inflate as a result. Procurement organizations have already begun building safety stocks at pricing lows. For all memory products, the Commodity IQ Price Index has climbed month-on-month in June and July, rising by 58% in July.